SHANTELLE AWOMOYI
Shantelle is an award-winning product strategist, venture builder, and jewellery designer, focused on driving adoption of emerging technologies and building scalable ventures.
With years of experience in Web3, she has designed and executed go-to-market and product strategies for multiple blockchain products, helping teams position, launch, and grow their market presence. She combines expertise in technology, business, and user experience to drive blockchain adoption and push the boundaries of technology.
Shantelle was a Founder in Residence at Entrepreneur First and has worked closely with startups, accelerators, and VC's, helping blockchain founders navigate funding, product development, and ecosystem growth. She has also built and launched projects at international hackathons, including ETHGlobal Amsterdam, where she was a finalist.
Shantelle co-hosts the Glowing in Tech podcast, a platform dedicated to empowering underrepresented individuals in the tech industry. She is a seasoned public speaker and has shared her insights and experiences globally at institutions such as University of Oxford, Salesforce and Google.
Beyond Tech and Web3, Shantelle is a jewellery designer and the founder of Lewa Jewellery, leveraging her background in materials science to reimagine jewellery design and production through the lens of technology.
Shantelle is currently exploring:
Venture building on the African continent, researching the needs of blockchain founders, investors, and accelerators, to support the growth of an Africa focused Ethereum-native venture studio.
The future of jewellery design and production, leveraging emerging technologies such as blockchain and AI.
Projects
Explore a few of the impactful projects Shantelle has led and collaborated on within the blockchain and DeFi ecosystem. From crafting product strategies and executing multichannel launches to developing innovative tools for blockchain communities.
Circles
Shantelle played an instrumental role in driving the rebrand and shaping the strategic marketing direction pre-launch for Circles, a decentralised, permissionless protocol with the ambition to redefine money and identity for everyone.
Responsible for the development and execution of the go-to-market (GTM) strategy, positioning, messaging, and content, Shantelle ensured alignment with Circles' core mission of decentralisation and financial inclusivity.
uRamp product launch
Shantelle led the multichannel launch of uRamp, a DeFi platform developed by Gnosis Venture Studios, designed to bridge the gap between traditional banking and blockchain technology. uRamp enables users to seamlessly on-ramp and off-ramp any ERC-20 token to and from their bank accounts, facilitating the conversion of assets between bank accounts and Web3 wallets.
Get to Gnosis podcast
Shantelle was the creator and host of the Get to Gnosis podcast, during its run, the series attracted listeners from over 35 countries. Get to Gnosis delivered concise insights, expert opinions, and discussions on blockchain technology, with a particular focus on the Gnosis Chain ecosystem.
Each episode featured an interview with industry leaders, covering a wide range of topics within the blockchain space.
DAORA
Shantelle was a finalist at ETHGlobal Amsterdam, following Devconnect 2022. She worked on Daora with her team, a decentralized project management and DAO analytics tracker.
Daora is designed as a multi-tenancy Jira board for DAOs, allowing contributors to track tasks across multiple DAOs and receive rewards for their contributions. The project won several awards at ETHGlobal Amsterdam, including Best Use of Dune, Best Use of IPFS or Filecoin, and the WalletConnect Social Track award.